Well, look at this.

 Get Out, a meet-the-parents-gone-wrong horror film, was an instant hit over the weekend, selling more than $30 million in tickets in its first three days in theaters. And critics adored it. According to the aggregation site Rotten Tomatoes, it received 100 percent positive reviews.

None of the films nominated for best picture for this year’s Academy Awards achieved either of those feats.

But the real kicker is that Get Out, written and directed by Jordan Peele, belongs to a genre that has long been seen in Hollywood as a cinematically unserious money grab.

I’ve heard nothing but great buzz about Get Out but didn’t get a chance to check it out this weekend myself. My 10-month-old daughter didn’t seem to see why Daddy should go see a movie when she had serious business that needed attention i.e. screaming in Daddy’s face. But I’ve already read some commentary about the movie being racist toward white folks which now means I have no choice but to go see it. This marketing campaign is BRILLIANT.

A review to follow.


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